Digital Marketing Executive

🚀 We're Hiring | Digital Marketing Executive

📍 Location: Bangalore (Koramangala) – On-Site

💼 Experience: Minimum 1 - 3 Years (Mandatory)

About the Role

We're looking for an experienced Digital Marketing Executive to drive digital growth, lead generation, customer engagement, and brand visibility through data-driven marketing strategies.

Key Responsibilities

✅ Campaign Management: Plan, execute, and optimize digital campaigns across SEO, SEM, email marketing, social media, display advertising, and other digital channels.

✅ Content Marketing: Create compelling content for websites, landing pages, blogs, email newsletters, marketing campaigns, and product communications.

✅ Marketing Automation & Customer Journeys: Design and manage email automation, WhatsApp campaigns, push notifications, SMS campaigns, and customer lifecycle journeys to improve acquisition, engagement, and retention.

✅ SEO & Organic Growth: Develop and implement SEO strategies to improve website visibility, organic traffic, and search rankings.

✅ Growth Strategies: Identify new marketing trends, user insights, conversion opportunities, and optimization strategies to improve campaign performance and user experience.

✅ Analytics & Reporting: Track campaign performance using Google Analytics (GA4), Google Search Console, Google Tag Manager, Microsoft Clarity, CRM dashboards, and other marketing tools. Measure KPIs, conversions, ROAS, and generate actionable reports.

Qualifications & Requirements

✔️ Minimum 3+ years of Digital Marketing experience (Mandatory)

✔️ Strong expertise in SEO, Content Marketing, Marketing Automation, Email Marketing, and Customer Engagement

✔️ Hands-on experience with Google Analytics (GA4), Google Search Console, Google Tag Manager, Microsoft Clarity, CRM tools, marketing automation platforms, and analytics tools

✔️ Excellent content writing, analytical, and communication skills

✔️ EdTech experience is preferred