Digital Marketing Executive

Digital Marketing Executive

Employment Type: Full-time

Work Location: Bangalore (Hybrid)

Experience: 1–3 Years (Freshers with relevant internships, certifications, or project experience are encouraged to apply.)

About AppXcess Technologies

AppXcess Technologies is an AI-first technology company delivering enterprise-grade solutions across Artificial Intelligence, Cloud Computing, Data Engineering, Full Stack Development, Intelligent Automation, Mobile Applications, Cybersecurity, DevOps, UI/UX, and Digital Transformation.

We help startups, enterprises, and government organizations accelerate innovation through cutting-edge technology solutions. We are looking for a creative, results-driven, and data-oriented Digital Marketing Executive to strengthen our digital presence, generate qualified leads, and support business growth across global markets.

About the Role

As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing digital marketing campaigns that drive brand awareness, website traffic, lead generation, and customer acquisition for AppXcess Technologies' technology services and AI solutions.

This role offers an excellent opportunity to work across SEO, performance marketing, social media, content marketing, email campaigns, analytics, and marketing automation while contributing to the growth of a fast-growing technology company.

Key Responsibilities

Campaign Management & Performance Marketing

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and email marketing.
• Monitor campaign performance using key metrics such as CTR, CPC, CPL, CAC, ROAS, conversion rates, and lead quality.
• Develop campaign calendars and ensure timely execution of marketing initiatives.
• Collaborate with design, content, sales, and technical teams to create high-performing campaign assets, landing pages, and marketing materials.
• Perform A/B testing and continuously optimize campaigns to improve performance and ROI.

SEO & Content Marketing

• Execute on-page and off-page SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research, competitor analysis, and content planning.
• Create and optimize blogs, articles, case studies, website content, service pages, and landing pages.
• Monitor SEO performance using Google Search Console, Google Analytics 4, SEMrush, Ahrefs, or similar tools.

Social Media Marketing

• Manage and grow AppXcess Technologies' presence across LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
• Develop platform-specific content strategies aligned with business objectives, service offerings, events, and product launches.
• Increase engagement, followers, brand awareness, and inbound lead generation through organic and paid campaigns.
• Stay updated with the latest social media trends, platform algorithms, and best practices.

Email Marketing & Marketing Automation

• Create newsletters, lead nurturing campaigns, promotional emails, drip campaigns, and event communications.
• Build and maintain marketing automation workflows using HubSpot, Mailchimp, Zoho Campaigns, or similar platforms.
• Perform A/B testing on subject lines, content, CTAs, and campaign workflows.
• Maintain healthy email subscriber lists while following email marketing best practices.

Analytics & Reporting

• Track campaign performance using Google Analytics 4, Looker Studio, and marketing dashboards.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Analyze customer behavior, website traffic, campaign effectiveness, and marketing ROI.
• Support data-driven decision-making through meaningful marketing analytics and reporting.

Skills & Requirements

• Good understanding of digital marketing fundamentals and inbound marketing strategies.
• Hands-on knowledge of Google Ads, Meta Ads, LinkedIn Ads, and social media marketing.
• Strong understanding of SEO concepts, keyword research, and content optimization.
• Familiarity with Google Analytics 4, Google Search Console, Tag Manager, and other analytics tools.
• Experience with email marketing platforms such as HubSpot, Mailchimp, Zoho Campaigns, or similar tools.
• Strong copywriting, storytelling, and communication skills.
• Basic knowledge of WordPress or other CMS platforms is an advantage.
• Experience using Canva, Adobe Express, Photoshop, Illustrator, or similar creative tools is a plus.
• Data-driven mindset with strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1–3 years of experience in Digital Marketing, preferably in IT Services, AI, SaaS, Cloud, Software Development, or Technology companies.
• Freshers with relevant internships, certifications, freelance work, or personal marketing projects are encouraged to apply.
• Google Ads, Google Analytics, Meta Blueprint, HubSpot, or similar certifications will be an added advantage.
• Exposure to AI-powered marketing tools and marketing automation platforms is a plus.

What We Offer

• Hybrid work environment based in Bangalore.
• Opportunity to work with cutting-edge AI and enterprise technology solutions.
• Exposure to international clients and global marketing campaigns.
• Hands-on experience across performance marketing, branding, SEO, content marketing, and demand generation.
• Continuous learning, mentorship, and career growth opportunities.
• Competitive salary with performance-based incentives.
• Collaborative, innovation-driven, and growth-focused work culture.

Additional Personal Skills

• Creative thinker with strong analytical abilities.
• Excellent organizational and time management skills.
• Strong written and verbal communication skills.
• Self-motivated, proactive, and eager to learn.
• Ability to manage multiple campaigns and priorities simultaneously.
• Team player with a strong sense of ownership and accountability.

How to Apply

Interested candidates can send their updated resume to:

📧 careers@appxcess.com