Digital Marketing Analyst - Marketing, MariBank at MariBank Philippines, Inc. (A Rural Bank)

Job Description

Plan, set up and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), TikTok and other digital channels to drive new deposit users and funded accounts
Monitor and improve key metrics (e.g. Cost per Deposit User, CAC, CVR, ROAS), using data analysis and A/B testing (creatives, audiences, bidding, landing pages) to continuously improve results
Expand into new online marketing channels and ad formats, run test-and-learn experiments, and scale high-performing campaigns efficiently
Develop and execute targeted campaigns to existing onboarded users (e.g. deposits, virtual/physical card applications, usage of key features), leveraging remarketing, lookalike audiences and segmentation
Work closely with product, CRM, data, and creative teams to align messaging, user journeys, and landing pages for maximum conversion

Requirements

Bachelor's degree in Marketing, Business Management, or a related field.
Proven ability to scale high-performing campaigns and explore new digital marketing channels.
Collaborative mindset to align cross-functional teams on messaging and user journeys.
Excellent English fluency, strong work ethics, and the ability to thrive in a fast-paced environment.
Minimum of 1–2 years of relevant experience in Digital Marketing required; 3+ years within Digital Banking or FinTech is a significant plus.
Amenable to work in The Podium West Tower, Mandaluyong.