Digital Manager

Digital Manager Iberia

Location: Madrid, Spain

Language requirements: Fluent in Spanish + fluent in English [both written & verbal]

Job type: Permanent

Powered by Konecta Group, we support our partner’s The Coca-Cola Company (TCCC) digital transformation and cultural change by staying transparent and inclusive, seeking for progress rather than perfection.

We are currently looking for an exceptional Digital Manager to join our team as part of our outsourced collaboration with The Coca-Cola Company across Europe. This Digital Manager Iberia will help us to drive our mission in bringing innovative experiences, data-driven thinking and digital capabilities into a constantly changing ecosystem.

What you’ll do for us? Your main responsibilities:

• Consult markets on digital experiences from toolkits for effective local marketing campaigns on owned digital platforms.
• Strategize a plan with the local markets to execute and optimise digital activations and campaigns on owned digital platforms.
• Provide a concise briefing to the agency partner regarding the localization of assets for owned digital platforms.
• Conduct thorough testing of promotional and landing pages to ensure optimal performance.
• Collaborate with the Coca-Cola Front-Line Activation managers (FLA) to approve the go-live of campaigns.
• Perform tests together with Digital Operations Manager to validate the functionality of digital elements for campaigns.
• Monitor and evaluate the progress of ongoing campaigns, ensuring alignment with set objectives.
• Strategize and develop a comprehensive CRM activity plan specific to local markets.
• Test and approve CRM initiatives before deployment.
• Coordinate with FLA and Media teams to implement improvements during live campaigns.
• Gather feedback and data after the conclusion of campaigns for continuous improvement.
• Share insights and reports on features required for the market with the Product Intake.
• Assemble comprehensive reports from various owned digital channels (website, mobile application, CRM) highlighting key metrics and insights.
• Provide valuable input for future features needed based on data analysis.
• Collaborate and effectively communicate with cross functional teams including Coca-Cola Front-Line Activation Managers (FLA), legal, Media & Digital Platforms.
• Provide exceptional project and stakeholder management throughout each activation or campaign.
• Consult and manage expectations of cross-functional teams to maintain a cohesive vision resulting in achieving business OKRs.