Digital Campaign Manager -- KUMDC5840816

MUST-HAVE Hard Skills:

1.) Paid media campaign management (search, social, display)

2.) Performance marketing analytics (CPA, ROAS, conversion tracking)

3.) Website optimization & digital campaign execution

NICE-TO-HAVE:

1.) Experience in insurance or financial services

2.) B2B and DTC marketing experience

3.) Experience with Canadian travel agency ecosystem

SUMMARY OF DAY-TO-DAY RESPONSIBILITIES:

• Plan, execute, and optimize integrated marketing campaigns – Travel agency Channels
• Manage paid media campaigns (search, social, display, native)
• Optimize website performance, user journeys, and content updates
• Monitor campaign performance and provide data-driven insights
• Conduct A/B testing and improve conversion strategies
• Collaborate with internal teams and agency partners
• Manage campaign budgets and performance reporting