Data Analyst - Banking -SAS/Python/SQL

Job Title: Business Analyst / Data Analyst / Marketing Analyst Job Type: Full-time Job Summary We are looking for a skilled and motivated Data Analyst with expertise in SAS, Python, SQL, and Tableau to support data-driven marketing analytics and strategy initiatives in the BFSI (Banking, Financial Services, and Insurance) domain. The ideal candidate will collaborate closely with cross-functional teams to develop insightful dashboards and scalable SAS processes for multiple clients. Key Responsibilities 📌 Marketing Campaign Strategy & Audience Development Design data-driven marketing strategies for banking products based on historical campaign performance. Develop AI/ML models to optimize campaign ROI and customer targeting. Build and validate campaign audiences aligned with approved strategies. 📊 Campaign Performance Analysis & Reporting Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders. Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights. Perform segmentation using decision trees and clustering techniques. Execute statistical A/B testing to evaluate campaign effectiveness. Translate client requirements into technical specifications and deliver data-backed solutions. Prepare and present findings through impactful PowerPoint presentations and ad hoc reports. Required Skills & Qualifications Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field. Minimum 3 years of experience in analytics, preferably in marketing or BFSI. Proficient in SAS , SQL , and/or Python for data manipulation and analysis. At least 1 year of experience in building dashboards using Tableau or Power BI . Strong analytical thinking, problem-solving, and data storytelling skills. Excellent communication and interpersonal abilities. Ability to work independently and collaboratively in a fast-paced environment. Experience in the banking or financial services sector is a strong plus. Certifications in SAS or Tableau are advantageous. Additional Requirements Must be available to work evening shifts to support global clients. Work from office : Candidates must be willing to relocate to Gurugram or Ahmedabad .