Creative Lead, Growth Marketing - 1663
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Job description
Location:
- 5+ years of experience leading or overseeing growth, performance, or acquisition marketing creative.
- Expert-level Figma skills.
- Strong creative direction experience across static design, video, and motion graphics.
- Strong understanding of Connected TV (CTV), digital advertising, and platform-specific creative requirements.
- Experience overseeing high-volume creative production, including creative reviews, templates, and workflows.
- Experience using marketing performance data to improve creative effectiveness.
- Extensive experience working simultaneously with internal creative teams and external agencies.
- Lead creative development, review, and quality control for high-volume growth marketing campaigns across CTV, paid social, and digital platforms.
- Oversee the production of static and video assets, ensuring consistency with brand guidelines, approved key art, trailers, and creative standards.
- Review video trailers and promotional content for pacing, editing, motion, music, messaging, and overall effectiveness.
- Provide creative direction and actionable feedback to designers, editors, and agency partners.
- Develop scalable creative templates, production systems, and workflows to support hundreds of marketing assets.
- Partner with Growth Marketing teams to translate campaign objectives into creative briefs and execution plans.
- Evaluate campaign performance data and recommend creative improvements to increase engagement and acquisition.
- Concept creative approaches for static assets, paid social campaigns, CTV advertisements, and branded placements.
- Manage multiple creative projects, coordinate approvals, track deadlines, and ensure timely delivery.
- Identify opportunities to improve production efficiency using AI-powered creative tools.
- Support copywriting and short-form marketing messaging when needed.
- Maintain awareness of emerging CTV and digital advertising formats, specifications, and creative best practices.
- Minimum 5 years of experience in growth marketing, performance marketing, acquisition marketing, or related creative leadership roles.
- Advanced expertise in visual design, typography, composition, hierarchy, and brand consistency.
- Strong understanding of video production, motion graphics, editorial pacing, and storytelling.
- Demonstrated experience reviewing large volumes of creative assets and providing effective creative direction.
- Experience building and managing scalable creative production processes and design systems.
- Strong understanding of marketing performance metrics and data-driven creative optimization.
- Experience managing creative projects from initial briefing through final delivery.
- Ability to oversee both design and video production without personally editing or animating every asset.
- Proven experience coordinating internal creative teams and external agency partners.
- Experience with Figma Weave.
- Experience using AI tools for image generation, video, motion, design, copywriting, or workflow automation.
- Experience in streaming, entertainment, media, or subscription-based digital products.
- Experience developing creative for paid social, CTV, and branded placements.
- Experience improving creative production efficiency through automation and AI-assisted workflows
Details
Originally posted on Himalayas
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