Client Success Manager
Job Description
Ignite PPC is a B2B marketing agency helping businesses generate qualified leads and inbound calls through Google pay-per-click marketing, YouTube marketing, and demand generation campaigns.
We work with companies in industries such as home services, legal, real estate investing, and other B2B service markets.
We are looking for a proven outbound sales leader to build our outbound sales function from the ground up.
This is a true ground-build leadership role. We are not looking for someone to simply manage an existing team.
We need someone who has built outbound systems before and knows how to create predictable pipeline through cold calling, cold email, LinkedIn outreach, strong sales processes, and remote sales teams.
The Role
As Head of Outbound Sales, you will own the strategy, buildout, and performance of our outbound sales department.
You will be responsible for creating the outbound playbook, building the team, setting the KPIs, managing daily execution, improving messaging, coaching reps, and creating a repeatable pipeline generation system for our agency.
You will have resources available for tools, data, recruiting, systems, and team growth. We are looking for the right leader who can bring the experience, structure, and accountability needed to build this properly.
What You’ll Own
Build the outbound sales function from zero.
Create and manage outbound campaigns across cold calling, cold email, LinkedIn, and other prospecting channels.
Define our ICPs, targeting, messaging, offers, scripts, email sequences, and follow-up systems.
Hire, train, coach, and manage remote SDRs, BDRs, and appointment setters.
Build the outbound sales playbook, including daily activity standards, call QA, objection handling, pipeline stages, CRM workflows, reporting, and rep scorecards.
Own outbound KPIs, including dials, connects, conversations, replies, booked calls, show rates, qualified opportunities, and pipeline quality.
Work closely with leadership to improve campaign strategy, sales messaging, lead quality, and revenue outcomes.
Diagnose performance issues quickly and determine whether the problem is targeting, messaging, activity, conversion, rep skill, or follow-up.
Create a culture of execution, accountability, coaching, and continuous improvement.
What We’re Looking For
Proven experience building or scaling an outbound sales team.
Experience selling or generating pipeline for B2B marketing services, lead generation, SaaS, or other high-ticket B2B services.
Strong experience with cold calling, cold email, LinkedIn outbound, and appointment setting.
Experience hiring, training, managing, and coaching remote SDRs, BDRs, or appointment setters.
Strong understanding of outbound KPIs, CRM management, sales development systems, and pipeline reporting.
Ability to build systems from scratch, not just follow an existing playbook.
Comfortable being hands-on with scripts, call reviews, email reviews, reporting, coaching, hiring, and process improvement.
Strong leadership skills with the ability to hold people accountable while helping them improve.
Highly organized, numbers-driven, direct, and proactive.
Comfortable operating in a fast-moving entrepreneurial environment.
Nice to Have
Experience selling marketing agency services, paid media, SEO, lead generation, or performance marketing.
Experience building outbound campaigns for home services, legal, real estate, or similar B2B service markets.
Experience with tools like GoHighLevel, HubSpot, Apollo, Instantly, Smartlead, Clay, Sales Navigator, Close, Orum, or similar platforms.
Experience managing international or offshore SDR teams.
Experience creating compensation plans, onboarding programs, training systems, and sales scorecards.
Who This Role Is For
This role is for a driver.
You should be able to come in, assess the opportunity, build the strategy, hirethe right people, create the outbound playbook, lead the team, and improve performance through data and execution.
You know outbound is not just “make more calls” or “send more emails.” It requires the right market, list, offer, message, cadence, rep training, CRM process, follow-up, accountability, and constant iteration.
If you have already built this before and want the opportunity to lead the full outbound function for a growing B2B marketing agency, this could be a strong fit.
Compensation
Compensation will be based on experience and fit.
This role may include a base salary, performance incentives, and growth opportunities as the outbound department scales.
How to Apply
Please apply with your resume and a short note explaining your experience building outbound sales teams.
In your note, please include:
- The type of outbound team you built
- The industry or market you built it for
- The outbound channels you used
- The size of the team you managed
- The results you helped produce
We are looking for someone who can take full ownership of this function and help us build a predictable outbound pipeline for B2B marketing services.