Brand Licensing Agent
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Job description
Brand Licensing Agent
Build and lead Wavelength’s licensing business in your market
Location: Worldwide - priority markets across North America, Europe, Middle East, Asia Pacific and Latin America
Working model: Brand Licensing agent
Company: Wavelength Network and our network of talent
Compensation: Partnership based on standard Licensing gross revenue share
About Wavelength
At Wavelength we are building a global social media, marketing and creator agency built around the power of talent, content and communities. Founded by the team behind the Extreme Sports Channel, we bring 30+ years of media and entertainment experience together with a global network of leading creators (Super Car Blondie), athletes and social publishing pages. Our network has 300 million+ followers and reaches 950 million+ views every month across TikTok, Instagram, YouTube, Snapchat and Facebook.
We create high impact marketing campaigns that connect brands with engaged audiences through creator partnerships, social storytelling, content production and live experiences across adventure, action sports, travel, automotive, fitness, wellness, beauty, technology, sustainability and entertainment.
The Opportunity
We are putting together a network of territory focused licensing agents around the world and looking for highly connected, commercially driven, deeply experienced brand licensing specialists who understand their local market and have the relationships, credibility and entrepreneurial drive to build a licensing business with us around some of the world's leading social media talent and social brands.
As a Country Licensing Agent, you will effectively become our partner and licensing representative in your territory. You will identify where our talent, brands, content and intellectual property can create commercial value and then find, pitch and develop the partners capable of bringing those opportunities to market.
Here is what you will be doing
Market Strategy & Planning
Develop a country specific licensing plan and strategy for Wavelength talent and IP
Creator and brand
Identify the most commercially attractive industry sectors and licensing categories
Map the local licensing ecosystem, including manufacturers, retailers, distributors, brands and potential licensees
Identify market gaps and opportunities for Wavelength talent and IP
Build an annual licensing pipeline and commercial plan
Recommend which Wavelength talent, properties and IP should be prioritised in your market
Business Development & Sales
Identify and qualify potential licensing partners
Build relationships with brands, Creators and licensees
Conduct targeted outreach and business development.
Generate new licensing opportunities
Present Wavelength's talent, properties and licensing opportunities to prospective partners
Lead commercial discussions and negotiations alongside Wavelength
Develop opportunities from initial conversation through to signed agreement
Continuously build and manage a strong licensing pipeline
We want agents who can answer a simple question:
Who should be licensing our talent and IP in your market and how do we get them to the table?
You will be expected to proactively identify opportunities across areas such as:
Consumer products
Apparel and fashion
Sports equipment
Automotive products and accessories
Travel products
Fitness and wellness
Beauty
Technology
Gaming
Publishing
Experiential
Collectibles
Digital products
Destination and tourism partnerships
Brand collaborations
Co-branded products and experiences
The opportunity is deliberately broad because our network of talent and intellectual property spans multiple categories.
Managing the Licensing Programme
Once opportunities are developed, you will work closely with the Wavelength team to manage the programme in your territory.
This includes:
Maintaining relationships with licensees and commercial partners
Coordinating with Wavelength on negotiations and agreements
Supporting partner onboarding
Managing the local licensing pipeline
Monitoring opportunities and deal progress
Supporting product and campaign development where required
Identifying additional commercial opportunities within existing partnerships
Reporting market intelligence and pipeline development to Wavelength
Helping grow successful partnerships over the long term
You will own the market relationship, while Wavelength provides the wider network, talent relationships, commercial infrastructure and central support.
What Wavelength Brings
We will provide access to a growing international network of creators, athletes, publishers and talent, giving you a portfolio of properties and personalities that can be taken to market.
We provide:
Access to Wavelength's global talent network
Creator and athlete relationships
Licensing opportunities and intellectual property
Central commercial and management support
International market knowledge
Pitch materials and commercial assets
Support with negotiations and deal structures
Global relationships with brands and agencies
Cross market opportunities
The ability to build international licensing programmes around successful properties
As The Country Licensing Agent, you will bring the local knowledge, relationships, commercial instinct and execution.
Who We Are Looking For
This opportunity is suited to someone who already has a strong network and understands how business is conducted in their respective market.
Desired professional background and industry experience
Licensing
Sports marketing
Brand partnerships
Media
Entertainment
Consumer products
Advertising
Sponsorship
Athlete or creator representation
IP development
Agency business development
Fashion
Gaming
Publishing
We are particularly interested in individuals who can demonstrate:
A strong network of senior commercial contacts
Excellent business development and sales skills
Knowledge of their local market
Experience negotiating commercial partnerships
An entrepreneurial mindset
Ability to work independently
Strong communication and presentation skills
Ability to identify opportunities rather than simply respond to them
Persistence and the ability to develop relationships over time
Genuine interest in creators, talent, media, brands and intellectual property
Applying
We are looking for entrepreneurs and agents and not employees. You should already know your market. You should already know who the major players are. If you can open doors, develop relationships and turn opportunities into revenue, we want to hear from you. Apply through the portal or send your resume and cover letter to Thando () with the following:
A summary of your relevant experience in licensing, IP commercialization, or media partnerships, including a link to your LinkedIn profile.
Overview of your active industry network, key local market relationships,
Examples of high-impact partnerships, licensing agreements, or commercial deals you have personally developed and closed.
The specific licensing categories (e.g., apparel, CPG, tech accessories, LBE) you believe offer the highest revenue opportunity in your market.
Why Wavelength?
The creator economy has created an enormous amount of valuable intellectual property, audiences and cultural influence. Much of that value remains underdeveloped commercially.
Wavelength sits at the intersection of creators, audiences, brands, media and commercial partnerships. We are building a global network that can identify that value and turn it into scalable commercial opportunities. For the right licensing agent, this represents an opportunity to build a significant licensing business in their market without having to build the underlying talent network themselves.
Originally posted on Himalayas
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